{"id":201,"date":"2016-04-27T13:57:52","date_gmt":"2016-04-27T13:57:52","guid":{"rendered":"https:\/\/meydis.com\/?p=201"},"modified":"2024-07-02T14:11:04","modified_gmt":"2024-07-02T12:11:04","slug":"hemesic-2016","status":"publish","type":"post","link":"https:\/\/www.meydis.com\/blog\/2016\/04\/27\/hemesic-2016\/","title":{"rendered":"Meydis con Hoy Es Marketing  #HEMESIC 2016"},"content":{"rendered":"<p>Martes 26 de abril:\u00a0Valencia celebraba Hoy Es Marketing, <a href=\"http:\/\/www.hoyesmarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HEMESIC 2016<\/a>, la cita del marketing por excelencia de la que Meydis es patrocinador y a la que, por supuesto, no pod\u00edamos faltar.<!--more--><\/p>\n<p>Fue una tarde especial\u00a0en la que pudimos asistir a las ponencias organizadas por <a href=\"http:\/\/www.esic.edu\/valencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">ESIC Valencia<\/a>, todo un lujo en lo que a aprender sobre marketing se refiere, por no hablar de un afterwork m\u00e1s que provechoso en el que pudimos compartir un buen rato con nuestros grandes amigos de <a href=\"http:\/\/www.esic.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">ESIC<\/a>.<\/p>\n<p style=\"text-align: center;\">\n<p>Meydis, como colaborador, situ\u00f3 un peque\u00f1o stand en el hall del Palacio de Congresos. All\u00ed pod\u00eda verse\u00a0nuestro\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=DHeexHfwBbE\" target=\"_blank\" rel=\"noopener noreferrer\">v\u00eddeo corporativo<\/a>, en el que damos a conocer nuestros servicios, y un detalle para los asistentes: un sticker limpiador para el m\u00f3vil que tuvo much\u00edsimo \u00e9xito como detalle promocional.<\/p>\n<p style=\"text-align: center;\">\n<p>Las redes sociales ard\u00edan ayer en Valencia con el hashtag #HEMESIC, y es que no es para menos: la asistencia fue enorme, as\u00ed como el inter\u00e9s que despertaron las ponencias previstas.<\/p>\n<p>Tras un<a href=\"https:\/\/www.youtube.com\/watch?v=_8cqmfsd-D4\" target=\"_blank\" rel=\"noopener noreferrer\"> emotivo v\u00eddeo<\/a> sobre los 50 a\u00f1os de <a href=\"http:\/\/www.esic.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">ESIC<\/a>, abri\u00f3 la tarde <strong>Ismael Olea<\/strong>, director general de <a href=\"http:\/\/www.esic.edu\/valencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">ESIC Valencia<\/a>, quien destac\u00f3 al consumidor como promotor del cambio en cuanto a la relaci\u00f3n de las marcas con sus clientes.<\/p>\n<p>A continuaci\u00f3n tuvimos el placer de disfrutar de las ponencias sobre consumidores y marcas de <strong>Francisco Torreblanca<\/strong>, profesor de ESIC que incidi\u00f3 en la necesidad de construir un storytelling de buenas y novedosas noticias que seduzcan al usuario, y \u00a0de <strong>Pablo Torrecillas<\/strong>, \u00a0Head of Market Opportunities and Innovation\u00a0de GfK, para quien el paradigma de consumo est\u00e1 cambiando y prima m\u00e1s el compartir que el poseer, hecho que debemos tener en cuenta a la hora de ofrecerle productos o servicios, ya que una de las cosas que m\u00e1s prima es su libertad a la hora de elegir.<\/p>\n<p>Tras estas dos interesant\u00edsimas ponencias tuvo lugar una mesa redonda en torno a \u00abEl consumidor como centro de las decisiones empresariales y la nueva gesti\u00f3n de las marcas\u00bb, con <strong>Francisco Torreblanca<\/strong>, <strong>Amaia Lascurain<\/strong>\u00a0Directora de Marketing\u00a0de The Walt Disney Company,<strong> Borja Vel\u00f3n<\/strong>\u00a0Head of Product Communications\u00a0de Lenovo EMEA, <strong>Agust\u00edn Marti\u00f1o<\/strong>\u00a0Trade Category &amp; Shopper Marketing Director\u00a0de UNILEVER y <strong>Marta Lozano<\/strong>\u00a0Directora de Marketing\u00a0de BP Europa, quienes analizaron las nuevas tendencias en los h\u00e1bitos de los consumidores.<\/p>\n<p>Seguidamente fue el turno de <strong>Macarena Est\u00e9vez<\/strong>\u00a0CEO\u00a0de Conento, quien nos dio las pautas para medir el pulso de la marca en las redes sociales haciendo hincapi\u00e9 en la necesidad del uso de las matem\u00e1ticas en el marketing, para facilitar la comprensi\u00f3n de las m\u00e9tricas y sacarles todo el provecho.<\/p>\n<p><strong>Jacobo Parages<\/strong>\u00a0Antiguo Alumno\u00a0de ESIC, empresario, deportista y conferenciante fue el encargado de presentar una interesant\u00edsima ponencia sobre superaci\u00f3n personal que inspir\u00f3 a muchos de los asistentes.Insistiendo en que los resultados y la superaci\u00f3n de los contratiempos est\u00e1n en la actitud, y el \u00e9xito depende de los valores con los que afrontamos las circunstancias, uno de sus lemas, Jacobo nos transmiti\u00f3 a todos los asistentes mucha fuerza y la certeza de que en la constancia reside el \u00e9xito.<\/p>\n<p>Tras una entretenida pausa para el caf\u00e9 en la que casi no tuvimos ni tiempo para saludar a todos los amigos que encontramos por los pasillos, volvimos a la carga con \u00abEl cambio tecnol\u00f3gico como paradigma: Nuevas oportunidades de diferenciaci\u00f3n\u00bb, charla en la que participaron <strong>Hugo de Juan<\/strong>\u00a0Profesor\u00a0de ESIC Valencia, <strong>Enrique Benayas\u00a0<\/strong>Director General de ICEMD &#8211; Instituto de la Econom\u00eda Digital\u00a0de ESIC, <strong>David Villaseca<\/strong>\u00a0Global Head of Digital Strategy\u00a0en BBVA, <strong>Sonia Casado<\/strong>\u00a0Managing Director\u00a0Accenture Digital Analytics \u2013 Iberia y <strong>Ferdinando Meo<\/strong>\u00a0CEO\u00a0de Groupon para Espa\u00f1a y Portugal. Interesant\u00edsimas opiniones en torno a la transformaci\u00f3n digital en las empresas y la oportunidad laboral que supone hoy en d\u00eda especializarse en competencias digitales.<\/p>\n<p>El \u00faltimo bloque del evento cont\u00f3 con <strong>Jaime Lobera<\/strong>\u00a0Chief Marketing and Sales Officer\u00a0at Campofrio Food Group y\u00a0Presidente\u00a0de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (A.E.A), quien nos habl\u00f3 ya de un marketin 3.0 en el que estamos sumidos: la era del marketing de valores, de sentimientos. Porque para Jaime ya no vale con ofrecer productos al consumidor: hay que cuidar qu\u00e9 se le inculca con la marca.<\/p>\n<p>La clausura de la jornada tuvo lugar a las 20\u201930h de la mano de <strong>Sim\u00f3n Reyes Mart\u00ednez C\u00f3rdova<\/strong>\u00a0Director General\u00a0de ESIC Business &amp; Marketing School, quien agradeci\u00f3 la presencia de los asistentes y les invit\u00f3 a participar activamente del afterwork organizado a continuaci\u00f3n.<\/p>\n<p style=\"text-align: center;\">\n<p>Y fue ah\u00ed donde pudimos disfrutar de una animada charla sobre marketing, lo divino y lo humano con nuestros amigos de ESIC y otras muchas caras conocidas que nos alegramos much\u00edsimo de ver.<\/p>\n<p>Tras disfrutar de esta tarde \u201cmarketiniana\u201d s\u00f3lo podemos decir que estamos deseando que llegue la edici\u00f3n n\u00famero 14. \u00a1A por ella!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martes 26 de abril:\u00a0Valencia celebraba Hoy Es Marketing, HEMESIC 2016, la cita del marketing por excelencia de la que Meydis es patrocinador y a la que, por supuesto, no pod\u00edamos faltar.<\/p>\n","protected":false},"author":1,"featured_media":21879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[193,4,5],"class_list":["post-201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meydis","tag-esic","tag-hemesic","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meydis en HEMESIC 2016<\/title>\n<meta name=\"description\" content=\"Meydis con HEMESIC 2016 en Valencia, en la cita del marketing por excelencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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