{"id":22770,"date":"2025-06-16T10:57:03","date_gmt":"2025-06-16T08:57:03","guid":{"rendered":"https:\/\/www.meydis.com\/blog\/?p=22770"},"modified":"2025-06-16T11:25:44","modified_gmt":"2025-06-16T09:25:44","slug":"lo-que-aprendimos-en-el-23o-congreso-de-fundraising-innovacion-inspiracion-y-nuevos-retos-para-el-sector-social","status":"publish","type":"post","link":"https:\/\/www.meydis.com\/blog\/2025\/06\/16\/lo-que-aprendimos-en-el-23o-congreso-de-fundraising-innovacion-inspiracion-y-nuevos-retos-para-el-sector-social\/","title":{"rendered":"Lo que aprendimos en el 23\u00ba Congreso de Fundraising: innovaci\u00f3n, inspiraci\u00f3n y nuevos retos para el sector social"},"content":{"rendered":"\n<p>El fundraising est\u00e1 evolucionando, y estar al d\u00eda de las nuevas tendencias es clave para quienes trabajamos por el cambio social. En este contexto, el 23\u00ba Congreso de Fundraising se consolid\u00f3 como un espacio de encuentro, aprendizaje e inspiraci\u00f3n para profesionales del sector que buscan generar un impacto real y sostenible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un encuentro imprescindible para las organizaciones con prop\u00f3sito<\/strong><\/h2>\n\n\n\n<p>Esta semana, desde <strong>Meydis<\/strong> tuvimos el privilegio de asistir al <strong>23\u00ba Congreso de Fundraising<\/strong>, uno de los eventos m\u00e1s importantes del a\u00f1o para profesionales y organizaciones que trabajamos en el \u00e1mbito de la <strong>captaci\u00f3n de fondos<\/strong> y el <strong>impacto social<\/strong>.<\/p>\n\n\n\n<p>Celebrado en un entorno de colaboraci\u00f3n e inspiraci\u00f3n, este congreso reuni\u00f3 a expertos del sector para debatir, compartir experiencias y explorar nuevas formas de fortalecer el v\u00ednculo entre las organizaciones y sus comunidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fundraising en evoluci\u00f3n: los grandes temas del congreso<\/strong><\/h2>\n\n\n\n<p>El congreso ha dejado claro que la <strong>captaci\u00f3n de fondos<\/strong> est\u00e1 en constante transformaci\u00f3n. Ya no se trata solo de pedir donaciones, sino de construir relaciones sostenibles, aut\u00e9nticas y centradas en el valor que cada causa aporta a la sociedad.<\/p>\n\n\n\n<p>A continuaci\u00f3n, compartimos algunos de los aprendizajes clave que nos llevamos de esta edici\u00f3n:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. C\u00f3mo captar leads cualificados en el sector social<\/strong><\/h3>\n\n\n\n<p>Una de las cuestiones m\u00e1s repetidas fue la necesidad de generar <strong>leads cualificados<\/strong>: contactos que, desde el inicio, muestran un inter\u00e9s real por nuestra causa y una mayor probabilidad de convertirse en donantes, socios o colaboradores.<\/p>\n\n\n\n<p>Entre las estrategias destacadas para lograrlo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uso de contenidos descargables e interactivos (como gu\u00edas o tests)<br><\/li>\n\n\n\n<li>Formularios inteligentes que personalizan el proceso de captaci\u00f3n<br><\/li>\n\n\n\n<li>Segmentaci\u00f3n m\u00e1s precisa basada en comportamiento digital<br><\/li>\n<\/ul>\n\n\n\n<p>La clave est\u00e1 en dejar atr\u00e1s el volumen y apostar por la <strong>calidad del lead<\/strong>, maximizando as\u00ed la conversi\u00f3n y reduciendo la inversi\u00f3n en campa\u00f1as poco efectivas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Nuevas estrategias de captaci\u00f3n de fondos: m\u00e1s all\u00e1 de la donaci\u00f3n puntual<\/strong><\/h3>\n\n\n\n<p>La captaci\u00f3n de fondos tradicional ya no es suficiente. El congreso ofreci\u00f3 m\u00faltiples ejemplos de organizaciones que est\u00e1n diversificando sus canales y formatos para conseguir recursos de forma m\u00e1s estable y sostenible.<\/p>\n\n\n\n<p>Algunas tendencias que est\u00e1n marcando la diferencia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatizaci\u00f3n de campa\u00f1as de fidelizaci\u00f3n<br><\/li>\n\n\n\n<li>Modelos de suscripci\u00f3n para donaciones recurrentes<br><\/li>\n\n\n\n<li>Alianzas con empresas bajo el marco de la RSC (<em>Responsabilidad Social Corporativa<\/em>)<br><\/li>\n\n\n\n<li>Uso de plataformas de crowdfunding con enfoque comunitario<br><\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, se destac\u00f3 la importancia de medir el impacto no solo en t\u00e9rminos econ\u00f3micos, sino tambi\u00e9n en reputaci\u00f3n, engagement y cambio social generado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conectando con quienes hacen posible el cambio<\/strong><\/h2>\n\n\n\n<p>M\u00e1s all\u00e1 del contenido t\u00e9cnico, uno de los mayores valores del congreso fue el <strong>encuentro humano<\/strong>. Pudimos conversar con otras personas del sector, compartir retos comunes y descubrir iniciativas inspiradoras que demuestran c\u00f3mo la innovaci\u00f3n y la creatividad tambi\u00e9n est\u00e1n muy presentes en el \u00e1mbito social.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 nos llevamos de esta experiencia?<\/strong><\/h2>\n\n\n\n<p>Desde Meydis volvemos con la mochila llena de ideas, buenas pr\u00e1cticas y, sobre todo, <strong>energ\u00eda renovada para seguir impulsando causas con impacto real<\/strong>.<\/p>\n\n\n\n<p>Este tipo de espacios nos ayudan a salir de la rutina, a mirar lo que hacemos con otros ojos y a seguir mejorando tanto en estrategia como en herramientas para acompa\u00f1ar a nuestros clientes \u2014ONGs, fundaciones y entidades sociales\u2014 en sus objetivos de captaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Agradecimientos<\/strong><\/h2>\n\n\n\n<p>Queremos dar las gracias a la organizaci\u00f3n del <strong><a href=\"https:\/\/congresofundraising.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Congreso de Fundraising<\/a><\/strong> por su excelente labor, y a todas las personas con las que compartimos estos d\u00edas: ponentes, asistentes, aliados y nuevos contactos. Ha sido un evento que deja huella y que sin duda marca el camino de lo que est\u00e1 por venir en nuestro sector.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>\u00bfTe interesa mejorar tu estrategia de captaci\u00f3n?<\/strong><\/h2>\n\n\n\n<p>En Meydis trabajamos cada d\u00eda para apoyar a organizaciones en su camino hacia una captaci\u00f3n m\u00e1s eficiente, \u00e9tica y sostenible. Si te interesa aplicar alguno de estos aprendizajes a tu proyecto, <strong><a href=\"https:\/\/www.meydis.com\/contacto\" target=\"_blank\" rel=\"noreferrer noopener\">no dudes en contactarnos<\/a><\/strong>.<br><br><br><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El fundraising est\u00e1 evolucionando, y estar al d\u00eda de las nuevas tendencias es clave para quienes trabajamos por el cambio social. En este contexto, el 23\u00ba Congreso de Fundraising se consolid\u00f3 como un espacio de encuentro, aprendizaje e inspiraci\u00f3n para profesionales del sector que buscan generar un impacto real y sostenible. Un encuentro imprescindible para [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,140,128],"tags":[5,49],"class_list":["post-22770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-social","category-social","category-social-marketing","tag-marketing","tag-servicios-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo que aprendimos en el 23\u00ba Congreso de Fundraising: innovaci\u00f3n, inspiraci\u00f3n y nuevos retos para el sector social - Blog de Meydis | Estrategias, Comunicaci\u00f3n y Log\u00edstica<\/title>\n<meta name=\"description\" content=\"Descubre los principales aprendizajes del 23\u00ba Congreso de Fundraising: captaci\u00f3n de leads cualificados, 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