{"id":22799,"date":"2025-08-29T08:00:00","date_gmt":"2025-08-29T06:00:00","guid":{"rendered":"https:\/\/www.meydis.com\/blog\/?p=22799"},"modified":"2026-04-07T10:28:53","modified_gmt":"2026-04-07T08:28:53","slug":"que-es-expositor-plv","status":"publish","type":"post","link":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/","title":{"rendered":"\u00bfQu\u00e9 es un expositor PLV y c\u00f3mo puede potenciar tus promociones en punto de venta?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>En el entorno retail, captar la atenci\u00f3n en el punto de venta es clave. Ah\u00ed es donde entran en juego los&nbsp;<strong>expositores PLV (Publicidad en el Lugar de Venta)<\/strong>, una herramienta imprescindible para destacar productos, promociones o mensajes de marca justo en el momento de la decisi\u00f3n de compra.<\/p>\n\n\n\n<p>En Meydis, como especialistas en&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.meydis.com\/marketing-promocional\/produccion-de-materiales-promocionales\">producci\u00f3n de materiales promocionales<\/a>&nbsp;de alta calidad te contamos todo lo que necesitas saber sobre los expositores PLV. \u00a1Sigue leyendo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es un expositor PLV?<\/h2>\n\n\n\n<p>Un expositor PLV es un elemento f\u00edsico de comunicaci\u00f3n situado en el punto de venta que tiene como objetivo impulsar las ventas, captar la atenci\u00f3n del consumidor o comunicar ofertas especiales. Pueden fabricarse en cart\u00f3n, metacrilato, madera u otros materiales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipos de expositores PLV m\u00e1s comunes<\/h2>\n\n\n\n<p>Existen diferentes formatos de expositores PLV, cada uno con funciones espec\u00edficas seg\u00fan el tipo de producto, el espacio disponible y los objetivos de la campa\u00f1a. Estos son los m\u00e1s utilizados en retail.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>De sobremesa<\/strong>: Peque\u00f1os, ideales para cajas o mostradores.<\/li>\n\n\n\n<li><strong>De suelo<\/strong>: Estructuras m\u00e1s grandes con espacio para producto.<\/li>\n\n\n\n<li><strong>Expositores de ganchos o lineales<\/strong>: Para colgar productos ligeros.<\/li>\n\n\n\n<li><strong>T\u00f3tems o roll-ups<\/strong>: Elementos verticales muy visuales.<\/li>\n\n\n\n<li><strong>Expositores interactivos<\/strong>: Incorporan tecnolog\u00eda o sensores.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Buenas pr\u00e1cticas para un PLV efectivo<\/h2>\n\n\n\n<p>Para que un expositor cumpla su prop\u00f3sito en tienda, no basta con colocarlo: su dise\u00f1o y ejecuci\u00f3n deben seguir ciertas pautas clave. Aqu\u00ed te dejamos las m\u00e1s importantes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dise\u00f1o alineado con la identidad visual de la marca.<\/li>\n\n\n\n<li>Ubicaci\u00f3n estrat\u00e9gica en tienda.<\/li>\n\n\n\n<li>Materiales adaptados al ciclo de vida de la promoci\u00f3n.<\/li>\n\n\n\n<li>Mensajes claros y focalizados.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Dise\u00f1o y producci\u00f3n de Materiales PLV<\/h2>\n\n\n\n<p>En&nbsp;<strong>Meydis<\/strong>&nbsp;dise\u00f1amos y producimos expositores PLV a medida para todo tipo de sectores y promociones. Desde el&nbsp;<a href=\"https:\/\/www.meydis.com\/marketing-promocional\/diseno-de-materiales-promocionales\" target=\"_blank\" rel=\"noreferrer noopener\">dise\u00f1o conceptual de tu PLV a medida<\/a>&nbsp;hasta la fabricaci\u00f3n, manipulaci\u00f3n, empaquetado y montaje en punto de venta. Si quieres que tu producto destaque justo donde se decide la compra, cuenta con nosotros.<\/p>\n\n\n\n<div class=\"wp-block-cover\" style=\"border-width:5px;border-radius:50px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-text-on-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center\" style=\"margin-right:0px;margin-left:0px;font-size:clamp(1.25rem, 1.25rem + ((1vw - 0.2rem) * 0.938), 2rem);\">\u00bfQuieres ver c\u00f3mo ayudamos a otras marcas a destacar en el punto de venta?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--5);margin-bottom:var(--wp--preset--spacing--5)\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-surface-primary-color has-text-color has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/www.meydis.com\/blog\/wp-content\/uploads\/2025\/08\/PRESENTACION_PLV_MEYDIS.pdf\" style=\"border-width:2px;border-radius:30px;font-size:clamp(14.642px, 0.915rem + ((1vw - 3.2px) * 0.575), 22px);\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre nuestros trabajos<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el entorno retail, captar la atenci\u00f3n en el punto de venta es clave. Ah\u00ed es donde entran en juego los&nbsp;expositores PLV (Publicidad en el Lugar de Venta), una herramienta imprescindible para destacar productos, promociones o mensajes de marca justo en el momento de la decisi\u00f3n de compra. En Meydis, como especialistas en&nbsp;producci\u00f3n de materiales [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":22807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archivo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es un expositor PLV y c\u00f3mo usarlo con \u00e9xito?<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es un expositor PLV, los tipos m\u00e1s comunes y c\u00f3mo pueden ayudarte a aumentar ventas y destacar tus productos en el punto de venta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un expositor PLV y c\u00f3mo usarlo con \u00e9xito?\" \/>\n<meta property=\"og:description\" content=\"Descubre qu\u00e9 es un expositor PLV, los tipos m\u00e1s comunes y c\u00f3mo pueden ayudarte a aumentar ventas y destacar tus productos en el punto de venta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Meydis | Estrategias, Comunicaci\u00f3n y Log\u00edstica\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-29T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T08:28:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.meydis.com\/blog\/wp-content\/uploads\/2025\/08\/Captura-desde-2025-09-08-10-42-18.png\" \/>\n\t<meta property=\"og:image:width\" content=\"741\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jose Javier Engu\u00eddanos Ferrandis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jose Javier Engu\u00eddanos Ferrandis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/2025\\\/08\\\/29\\\/que-es-expositor-plv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/2025\\\/08\\\/29\\\/que-es-expositor-plv\\\/\"},\"author\":{\"name\":\"Jose Javier Engu\u00eddanos Ferrandis\",\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/#\\\/schema\\\/person\\\/6ad9140a9eeb1e48bc9ba84dbe31375d\"},\"headline\":\"\u00bfQu\u00e9 es un expositor PLV y c\u00f3mo puede potenciar tus promociones en punto de venta?\",\"datePublished\":\"2025-08-29T06:00:00+00:00\",\"dateModified\":\"2026-04-07T08:28:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/2025\\\/08\\\/29\\\/que-es-expositor-plv\\\/\"},\"wordCount\":385,\"publisher\":{\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/2025\\\/08\\\/29\\\/que-es-expositor-plv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Captura-desde-2025-09-08-10-42-18.png\",\"articleSection\":[\"Archivo\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/2025\\\/08\\\/29\\\/que-es-expositor-plv\\\/\",\"url\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/2025\\\/08\\\/29\\\/que-es-expositor-plv\\\/\",\"name\":\"\u00bfQu\u00e9 es un expositor PLV y c\u00f3mo usarlo con \u00e9xito?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/2025\\\/08\\\/29\\\/que-es-expositor-plv\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/2025\\\/08\\\/29\\\/que-es-expositor-plv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Captura-desde-2025-09-08-10-42-18.png\",\"datePublished\":\"2025-08-29T06:00:00+00:00\",\"dateModified\":\"2026-04-07T08:28:53+00:00\",\"description\":\"Descubre qu\u00e9 es un expositor PLV, los tipos m\u00e1s comunes y c\u00f3mo pueden ayudarte a aumentar ventas y destacar tus productos en el punto de venta.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/2025\\\/08\\\/29\\\/que-es-expositor-plv\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.meydis.com\\\/blog\\\/2025\\\/08\\\/29\\\/que-es-expositor-plv\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/2025\\\/08\\\/29\\\/que-es-expositor-plv\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Captura-desde-2025-09-08-10-42-18.png\",\"contentUrl\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Captura-desde-2025-09-08-10-42-18.png\",\"width\":741,\"height\":460,\"caption\":\"Espositor Ricola\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/2025\\\/08\\\/29\\\/que-es-expositor-plv\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es un expositor PLV y c\u00f3mo puede potenciar tus promociones en punto de venta?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/\",\"name\":\"Meydis blog\",\"description\":\"Descubre las \u00faltimas tendencias y estrategias en marketing directo, comunicaci\u00f3n impresa y log\u00edstica promocional en el blog de Meydis\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/#organization\",\"name\":\"Meydis blog\",\"url\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-meydis-overlay.webp\",\"contentUrl\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-meydis-overlay.webp\",\"width\":1280,\"height\":357,\"caption\":\"Meydis blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/meydis_brand_lab\\\/\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/grupo-meydis\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC_w6Abwryzja0j5MjLHZBpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/#\\\/schema\\\/person\\\/6ad9140a9eeb1e48bc9ba84dbe31375d\",\"name\":\"Jose Javier Engu\u00eddanos Ferrandis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb99baff41efc086f4d41bb038a15d952531cba651ac431e85458e856cf746c7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb99baff41efc086f4d41bb038a15d952531cba651ac431e85458e856cf746c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bb99baff41efc086f4d41bb038a15d952531cba651ac431e85458e856cf746c7?s=96&d=mm&r=g\",\"caption\":\"Jose Javier Engu\u00eddanos Ferrandis\"},\"url\":\"https:\\\/\\\/www.meydis.com\\\/blog\\\/author\\\/jose-javier\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es un expositor PLV y c\u00f3mo usarlo con \u00e9xito?","description":"Descubre qu\u00e9 es un expositor PLV, los tipos m\u00e1s comunes y c\u00f3mo pueden ayudarte a aumentar ventas y destacar tus productos en el punto de venta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es un expositor PLV y c\u00f3mo usarlo con \u00e9xito?","og_description":"Descubre qu\u00e9 es un expositor PLV, los tipos m\u00e1s comunes y c\u00f3mo pueden ayudarte a aumentar ventas y destacar tus productos en el punto de venta.","og_url":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/","og_site_name":"Blog de Meydis | Estrategias, Comunicaci\u00f3n y Log\u00edstica","article_published_time":"2025-08-29T06:00:00+00:00","article_modified_time":"2026-04-07T08:28:53+00:00","og_image":[{"width":741,"height":460,"url":"https:\/\/www.meydis.com\/blog\/wp-content\/uploads\/2025\/08\/Captura-desde-2025-09-08-10-42-18.png","type":"image\/png"}],"author":"Jose Javier Engu\u00eddanos Ferrandis","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jose Javier Engu\u00eddanos Ferrandis","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/#article","isPartOf":{"@id":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/"},"author":{"name":"Jose Javier Engu\u00eddanos Ferrandis","@id":"https:\/\/www.meydis.com\/blog\/#\/schema\/person\/6ad9140a9eeb1e48bc9ba84dbe31375d"},"headline":"\u00bfQu\u00e9 es un expositor PLV y c\u00f3mo puede potenciar tus promociones en punto de venta?","datePublished":"2025-08-29T06:00:00+00:00","dateModified":"2026-04-07T08:28:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/"},"wordCount":385,"publisher":{"@id":"https:\/\/www.meydis.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/#primaryimage"},"thumbnailUrl":"https:\/\/www.meydis.com\/blog\/wp-content\/uploads\/2025\/08\/Captura-desde-2025-09-08-10-42-18.png","articleSection":["Archivo"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/","url":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/","name":"\u00bfQu\u00e9 es un expositor PLV y c\u00f3mo usarlo con \u00e9xito?","isPartOf":{"@id":"https:\/\/www.meydis.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/#primaryimage"},"image":{"@id":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/#primaryimage"},"thumbnailUrl":"https:\/\/www.meydis.com\/blog\/wp-content\/uploads\/2025\/08\/Captura-desde-2025-09-08-10-42-18.png","datePublished":"2025-08-29T06:00:00+00:00","dateModified":"2026-04-07T08:28:53+00:00","description":"Descubre qu\u00e9 es un expositor PLV, los tipos m\u00e1s comunes y c\u00f3mo pueden ayudarte a aumentar ventas y destacar tus productos en el punto de venta.","breadcrumb":{"@id":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/#primaryimage","url":"https:\/\/www.meydis.com\/blog\/wp-content\/uploads\/2025\/08\/Captura-desde-2025-09-08-10-42-18.png","contentUrl":"https:\/\/www.meydis.com\/blog\/wp-content\/uploads\/2025\/08\/Captura-desde-2025-09-08-10-42-18.png","width":741,"height":460,"caption":"Espositor Ricola"},{"@type":"BreadcrumbList","@id":"https:\/\/www.meydis.com\/blog\/2025\/08\/29\/que-es-expositor-plv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.meydis.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es un expositor PLV y c\u00f3mo puede potenciar tus promociones en punto de venta?"}]},{"@type":"WebSite","@id":"https:\/\/www.meydis.com\/blog\/#website","url":"https:\/\/www.meydis.com\/blog\/","name":"Meydis blog","description":"Descubre las \u00faltimas tendencias y estrategias en marketing directo, comunicaci\u00f3n impresa y log\u00edstica promocional en el blog de Meydis","publisher":{"@id":"https:\/\/www.meydis.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.meydis.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.meydis.com\/blog\/#organization","name":"Meydis blog","url":"https:\/\/www.meydis.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.meydis.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.meydis.com\/blog\/wp-content\/uploads\/2024\/04\/logo-meydis-overlay.webp","contentUrl":"https:\/\/www.meydis.com\/blog\/wp-content\/uploads\/2024\/04\/logo-meydis-overlay.webp","width":1280,"height":357,"caption":"Meydis blog"},"image":{"@id":"https:\/\/www.meydis.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/meydis_brand_lab\/","https:\/\/es.linkedin.com\/company\/grupo-meydis","https:\/\/www.youtube.com\/channel\/UC_w6Abwryzja0j5MjLHZBpw"]},{"@type":"Person","@id":"https:\/\/www.meydis.com\/blog\/#\/schema\/person\/6ad9140a9eeb1e48bc9ba84dbe31375d","name":"Jose Javier Engu\u00eddanos Ferrandis","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/bb99baff41efc086f4d41bb038a15d952531cba651ac431e85458e856cf746c7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bb99baff41efc086f4d41bb038a15d952531cba651ac431e85458e856cf746c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb99baff41efc086f4d41bb038a15d952531cba651ac431e85458e856cf746c7?s=96&d=mm&r=g","caption":"Jose Javier Engu\u00eddanos Ferrandis"},"url":"https:\/\/www.meydis.com\/blog\/author\/jose-javier\/"}]}},"_links":{"self":[{"href":"https:\/\/www.meydis.com\/blog\/wp-json\/wp\/v2\/posts\/22799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.meydis.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meydis.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meydis.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meydis.com\/blog\/wp-json\/wp\/v2\/comments?post=22799"}],"version-history":[{"count":3,"href":"https:\/\/www.meydis.com\/blog\/wp-json\/wp\/v2\/posts\/22799\/revisions"}],"predecessor-version":[{"id":22806,"href":"https:\/\/www.meydis.com\/blog\/wp-json\/wp\/v2\/posts\/22799\/revisions\/22806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meydis.com\/blog\/wp-json\/wp\/v2\/media\/22807"}],"wp:attachment":[{"href":"https:\/\/www.meydis.com\/blog\/wp-json\/wp\/v2\/media?parent=22799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meydis.com\/blog\/wp-json\/wp\/v2\/categories?post=22799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meydis.com\/blog\/wp-json\/wp\/v2\/tags?post=22799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}