{"id":272,"date":"2017-06-08T13:22:00","date_gmt":"2017-06-08T13:22:00","guid":{"rendered":"https:\/\/meydis.com\/?p=272"},"modified":"2026-09-04T10:20:22","modified_gmt":"2026-09-04T08:20:22","slug":"desayuno-empresarial-valencia-plaza","status":"publish","type":"post","link":"https:\/\/www.meydis.com\/blog\/2017\/06\/08\/desayuno-empresarial-valencia-plaza\/","title":{"rendered":"Desayuno empresarial Valencia Plaza"},"content":{"rendered":"<p>El Casino\u00a0<strong>Cirsa Valencia<\/strong>\u00a0acogi\u00f3 un<a href=\"http:\/\/valenciaplaza.com\/transformacion-digital-entre-la-oportunidad-y-la-exigencia-del-cliente\" target=\"_blank\" rel=\"noopener noreferrer\"> desayuno empresarial<\/a> organizado por\u00a0<a href=\"http:\/\/www.valenciaplaza.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Valencia Plaza<\/em><\/strong><\/a>\u00a0junto al\u00a0<strong>Club de Marketing del Mediterr\u00e1neo<\/strong>\u00a0para abordar \u00abla transformaci\u00f3n digital como elemento estrat\u00e9gico\u00bb, un encuentro en el que los participantes reflexionaron sobre los m\u00faltiples cambios que ha impulsado la digitalizaci\u00f3n en las empresas -industriales y de servicios- tanto en busca de la oportunidad como de satisfacer las demandas de la clientela.<\/p>\n<p>En el encuentro participaron\u00a0<strong>Agust\u00edn Beamud<\/strong>, gerente del CLUB DE MARKETING DEL MEDITERR\u00c1NEO;<strong>\u00a0Javier Guti\u00e9rrez<\/strong>, director del Casino CIRSA VALENCIA;\u00a0<strong>Jeremy Palacio<\/strong>, director general de FERMAX;\u00a0<strong>Fidel Mayor<\/strong>, director comercial de la Direcci\u00f3n de Negocio se Empresas de la Comunidad Valenciana, Murcia y Baleares de BANKIA;\u00a0<strong>Lorenzo Marqu\u00e9s<\/strong>, director de expansi\u00f3n de DORMITIENDA;\u00a0\u00a0<strong>David Villafranca,<\/strong>\u00a0director general de PINTURAS ISAVAL;\u00a0<strong>Fabian de Castro<\/strong>, business manager de ZENITH;\u00a0<strong>Zdenka Lara<\/strong>, CEO de HUP HOTELS;\u00a0<strong>Miguel Mir\u00f3<\/strong>, gerente de EDICIONES PLAZA; y\u00a0<strong>Javier Alfonso<\/strong>, director de VALENCIA PLAZA.<\/p>\n<p>Con respecto a Meydis, la empresa estuvo representada por <strong>Federico Maldonado<\/strong>, director general de la compa\u00f1\u00eda, quien coment\u00f3 que no todo son ventajas con la irrupci\u00f3n de las herramientas digitales. \u00abTodos los avances son innegables, pero a su vez generan fricciones como cuando, por ejemplo, uno choca con la defensa de lo tradicional y a uno le ponen problemas para algo tan simple como dejar de recibir correo postal\u00bb. Respecto al marketing online, el dirigente destac\u00f3 que se trata de una herramienta \u00abmaravillosa\u00bb a la hora de fidelizar que, sin embargo, \u00abse ha quemado a la hora de captar nuevos clientes\u00bb.<\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>El Casino\u00a0Cirsa Valencia\u00a0acogi\u00f3 un desayuno empresarial organizado por\u00a0Valencia Plaza\u00a0junto al\u00a0Club de Marketing del Mediterr\u00e1neo\u00a0para abordar \u00abla transformaci\u00f3n digital como elemento estrat\u00e9gico\u00bb, un encuentro en el que los participantes reflexionaron sobre los m\u00faltiples cambios que ha impulsado la digitalizaci\u00f3n en las empresas -industriales y de servicios- tanto en busca de la oportunidad como de satisfacer las [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[192,5,14,191],"class_list":["post-272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meydis","tag-club-de-marketing-del-mediterraneo","tag-marketing","tag-meydis","tag-valencia-plaza"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Desayuno empresarial Valencia Plaza - Blog de Meydis | Estrategias, Comunicaci\u00f3n y Log\u00edstica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meydis.com\/blog\/2017\/06\/08\/desayuno-empresarial-valencia-plaza\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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