{"id":326,"date":"2020-02-02T08:05:00","date_gmt":"2020-02-02T08:05:00","guid":{"rendered":"https:\/\/meydis.com\/?p=326"},"modified":"2024-07-02T12:46:29","modified_gmt":"2024-07-02T10:46:29","slug":"como-sacar-partido-a-los-datos-en-nuestra-empresa","status":"publish","type":"post","link":"https:\/\/www.meydis.com\/blog\/2020\/02\/02\/como-sacar-partido-a-los-datos-en-nuestra-empresa\/","title":{"rendered":"COMO SACAR PARTIDO A LOS DATOS EN TU EMPRESA"},"content":{"rendered":"\n<p><strong>Personalizar comunicaciones permite ahorrar costes y mejorar su efectividad.<\/strong><\/p>\n\n\n\n<p>Es un hecho que todas las compa\u00f1\u00edas tienen claro. Hay que aprovechar la informaci\u00f3n que se genera en las interacciones con nuestros clientes, pero \u00bfC\u00f3mo hacerlo de forma eficiente?<\/p>\n\n\n\n<p>Empezamos con herramientas b\u00e1sicas como el Data Warehouse, que almacena toda la informaci\u00f3n generada dentro y fuera de la compa\u00f1\u00eda; y el Data Mart, fracci\u00f3n del anterior con informaci\u00f3n relevante para un \u00e1rea de negocio espec\u00edfica que se puede consultar con mayor rapidez. Lo siguiente son herramientas de Campain Management. Permiten llevar a cabo la campa\u00f1a como servicios de emailing, SMS, carteler\u00eda, marketing digital, env\u00edos postales o PLV\u2019s entre otros.<\/p>\n\n\n\n<p>&nbsp;En este \u00faltimo eslab\u00f3n, los resultados de las campa\u00f1as pueden variar significativamente seg\u00fan su gesti\u00f3n. Exige poner en una balanza el factor tiempo, frente a la efectividad de la comunicaci\u00f3n. Puedes contar con un gran n\u00famero de herramientas con las que llegar al cliente de manera personalizada, pero invertir mucho tiempo ejecut\u00e1ndolas. Contar con una amplia base de datos, pero no aplicar las herramientas adecuadas para sacarles partido. Gestionar la herramienta internamente o externalizarla. Enfocarte en comunicar de manera muy efectiva con el 20% de los clientes olvid\u00e1ndote del potencial del resto por falta de tiempo. Conseguir automatizar y personalizar las acciones promocionales, es la soluci\u00f3n para obtener los mejores resultados invirtiendo el tiempo justo.&nbsp;<\/p>\n\n\n\n<p>Un ejemplo de su aplicaci\u00f3n, podr\u00eda ser en distribuci\u00f3n de gran consumo. Cruzando los productos que se quieren promocionar con la informaci\u00f3n disponible en la BBDD, se puede configurar un documento totalmente personalizado, con campos fijos y espacios variables en los que incluir unos productos u otros autom\u00e1ticamente, en funci\u00f3n del perfil de cada consumidor.&nbsp;<\/p>\n\n\n\n<p>Meydis, con gran experiencia y capacidad en este campo, ya colabora con empresas de distintos sectores permiti\u00e9ndoles llegar a todos sus clientes a trav\u00e9s de los diferentes canales, tanto online como offline, con mensajes totalmente personalizados de forma individualizada, construyendo comunicaciones relevantes que integran la estrategia de la compa\u00f1\u00eda junto a las preferencias del cliente, y consiguiendo as\u00ed aumentar su facturaci\u00f3n considerablemente.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalizar comunicaciones permite ahorrar costes y mejorar su efectividad. Es un hecho que todas las compa\u00f1\u00edas tienen claro. Hay que aprovechar la informaci\u00f3n que se genera en las interacciones con nuestros clientes, pero \u00bfC\u00f3mo hacerlo de forma eficiente? Empezamos con herramientas b\u00e1sicas como el Data Warehouse, que almacena toda la informaci\u00f3n generada dentro y fuera [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,12,36],"tags":[154,92,83,93,151,39,153,108,87,5,14,95],"class_list":["post-326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-marketing-directo","category-smart-data","tag-bbdd","tag-campain-management","tag-comunicacion-multicanal","tag-conocimiento-de-cliente","tag-data-mart","tag-datos","tag-emailing","tag-envios-postales","tag-innovacion","tag-marketing","tag-meydis","tag-plv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COMO SACAR PARTIDO A LOS DATOS EN TU EMPRESA - Blog de Meydis | Estrategias, Comunicaci\u00f3n y Log\u00edstica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meydis.com\/blog\/2020\/02\/02\/como-sacar-partido-a-los-datos-en-nuestra-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMO SACAR PARTIDO A LOS DATOS EN TU EMPRESA - Blog de Meydis | Estrategias, Comunicaci\u00f3n y Log\u00edstica\" \/>\n<meta property=\"og:description\" content=\"Personalizar comunicaciones permite ahorrar costes y mejorar su efectividad. 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